TRANSLATION IN THE TOURISM DISCOURSE: BILINGUAL ROAD SIGNS IN ALTAI KRAI AND THE REPUBLIC OF ALTAI

Abstract

The article deals with translation studies in tourism discourse and addresses the interest in deeper research of the road signs translation from Russian into English. The topic under analysis requires a more detailed approach to new aspects of translation for tourism. The authors study the linguistic landscape of Altai Krai and the Republic of Altai on the example of bilingual tourist guide posts from the translation perspective. The article explores pitfalls in translating proper names, culture specific words and collocations from Russian into English based on the vocabulary of the Altai tourist destination. Proceeding from the analysis makes it is possible to continue work on the agreed upon common translation strategies and build up a comprehensive guide book, which will help to provide quality translation for local tourism. The results of the analysis can be also used in translation studies for educating future experts in translation.