THE LANGUAGE EFFECT AND ITS USE IN TEACHING A FOREIGN LANGUAGE IN A NON-LINGUISTIC UNIVERSITY AS A MEANS OF IMPROVING STUDENTS’ PROFESSIONAL SKILLS

Abstract

The article examines the concept of “language effect”, its influence on decision-making process and suggests various teaching methods that will help teach students to benefit this effect in their professional activities when making a choice. The notion of language effect has only been discovered recently and is being now studied by specialists from such fields as behavioral economics, political science, management, and psychology. An analysis of different sources devoted to experiments and developments on this topic allow the author outlining and describing the main advantages the language effect might have and explain how it can enable people to make decisions that are more pragmatic, utilitarian, and logically sound, devoid of bias and prejudice and not emotionally colored. This article may be particularly useful for teachers of a foreign language at a university, as well as for managers of different levels, financiers, economists, managers, civil servants, and other specialists whose activities and responsibilities involve decision-making on a regular basis.