THE SCHOOL OF CREATIVE INDUSTRIES AS A WAY OF FORMING CREATIVE THINKING OF AN INDIVIDUAL

Abstract

The article discusses concepts of “creativity” and “creative thinking”, emphasizes the integrative nature of creativity as a personality quality that combines intellectual, motivational and personal components and has a motivational-need basis as a dominant. The potential of artistic activity in the development of creative personality qualities is revealed, the principles of art pedagogy (individualization, practice orientation, variability, contextuality) are substantiated, the application of which in the school of creative industries will ensure the development of creative thinking of schoolchildren. The project “School of Creative Industries”, developed at the P.I. South Ural State Institute of Arts, is presented. Tchaikovsky, aimed at developing creativity as a dominant personality quality of schoolchildren, capable of further manifesting itself in various fields of professional activity.