LINGUISTIC ASPECT OF GLOBALIZATION OF A WEB RESOURCE

Abstract

The study observes the process of globalization of web resources from the point of view of the language and translation research. The study aims to identify the linguistic tasks involved in the internationalization and localization processes. The study conducted a comparative analysis of three regional versions of the GetYourGuide website, created for Britain, Russia and Germany. The article traces the operations carried out on the text in the process of globalization of a web resource from the original version to the internationalized and localized one. As a result of the study, it is found that most operations performed on the texts are of a general translation nature, aimed at ensuring that the translated text complied with the norms of the target language. However, the paper identifies the main linguistic operations specific for the tasks of each of the globalization stages. For internationalization, the main tasks are the removal of redundant information and the universalization of the semantic content of the text. The main linguistic tasks of localization are to adapt the text to the norms of the target language, as well as to adapt its semantic content to the cultural perception of the potential recipient.