ETIQUE FORMULA OF THE WEDDING DISCOURSE OF THE AVAR LANGUAGE

Abstract

The article presents a lexical-semantic and pragmatic analysis of wedding etiquette formulas in the Avar language, describes the functions performed by etiquette formulas during various wedding ceremonies. The rich representative illustrative material reveals which etiquette wedding formulas are combined congratulations-wishes, which formulas act as simple wishes, which are just congratulations. The article also identifies the factors that influence the choice of wedding etiquette formulas, notes the stereotypical and clichéd nature of wedding etiquette expressions, which eliminates the error in choosing the appropriate formula and avoids communication failure. Speech etiquette includes not only verbal formulas, but also non-verbal means, which are also ethnically colored. The article notes that in order to achieve the maximum perlocutionary effect and create a harmonizing effect, it is important to skillfully combine verbal and non-verbal means.