COMPARATIVE ANALYSIS OF THE CONCEPT OF “COMPETITION” IN THE LINGUISTIC CONSCIOUSNESS OF MODERN CHINESE AND RUSSIAN SPEAKERS

Abstract

The article deals with results of statistical processing and classification of word-reactions of Russian and Chinese subjects given from free associative experiments, and structures the associative field of the word-stimulus “competition”. Free association experiments were conducted in 2021 with 440 Russian and Chinese university students aged 18 to 26 to obtain live data. By comparing the proportions of each semantic zone, similarities and differences in the content and structure of the associative gestalt of the word-stimulus “competition” are described, and the ethno-cultural features of the representations in the Chinese and Rus- sians are revealed. With the development of social productivity and the advancement of technology in social life, competition is inevitable. The revealing of the cultural connotation of word semantics within the linguistic consciousness of the Chinese and Russians allows understanding the national and cultural specificity of a particular concept in three dimensions.