REASONS FOR ACTIVE BORROWINGS IN MODERN RUSSIAN

Abstract

The article reveals a historical and cultural component of philological knowledge on the example of borrowings in the Russian language. Reasons for the active use of some borrowed lexical units and the disappearance of others from the everyday speech of native speakers are explained. The degree of popularization of borrowings is determined depending on certain factors that affect the structure and content of lexical units. The pedagogical component in the application of borrowings in the educational process and the potential consequences that become obvious in the case of changing some borrowed lexical units by others are considered. The key role of the specialized departments of the Russian language of universities in the process of adapting Russian-language analogues instead of Anglicisms is revealed. On the example of the Chechen Republic, an approach to the adaptation of the designated analogues is demonstrated, taking into account the regional specifics and the capabilities of students.