GAMIFICATION AS A TOOL TO INCREASE STUDENTS’ MOTIVATION

Abstract

The article discusses a concept of gamification in the education system of schoolchildren, students and personnel management as a mechanism to increase motivation of the educational and labor process. The objectives of the research are to consider gamification as a way to motivate the education of schoolchildren, students and staff, to study methods of its implementation in the educational process, as well as in professional situations. The paper examines the opinions of experts on the importance of implementing gamification in the practice of education and business, representing various companies, including Russian Railways. Gamification can be used: in training, in sales, in the process of adapting new employees in the company (onboarding), in personnel selection (recruitment), in communication between employees, in the formation of corporate culture and values at different stages of training in the school–university–enterprise system, etc. The paper draws a connection between the implementation of gamification components and the process of forming value orientations.