INTERNET ENVIRONMENT AS A FIELD FOR DEVELOPING COMMUNICATION SKILLS IN THE PROCESS OF PROFESSIONAL TRAINING OF SENIOR STUDENTS OF HIGHER EDUCATIONAL INSTITUTIONS

Abstract

The article discusses adaptive communication skills in the digital environment acquired by students and cadets of higher educational institutions, which they subsequently use in their professional activities. In the research, questions are modeled to help draw the respon- dents’ attention to the degree of influence of outsiders and information received from the Internet environment on the formation of students’ personal opinions. The performance strategy and project strategy for promoting personal identification in professional activities carried out on the Internet are considered. In general, the results of the study confirm the growing interest of students in the possibilities of the digital environment. The form of presentation and interaction tools that a modern specialist should learn and be able to use are changing. The authors of the article conclude that digital strategies for personal promotion are becoming relevant in professional activities. The competitive component of the image becomes important. Depending on the field of application, the strategy of performance personal identity or project identity is used. A more complex level of digital image promotion involves a mixture of two strategies.