SPECIFICS OF TRANSLATING ENGLISH NEOLOGISMS IN THE ECONOMIC DISCOURSE OF THE MASS MEDIA

Abstract

The article examines the urgency of the research of English-language neologisms in modern economic discourse in terms of their translation, analyzes the methods of their formation, the reasons for their appearance, and provides specific examples used by the English-language mass media. The ways of translating economic neologisms into Russian is of particular interest. The purpose of the work is to identify and reflect the main difficulties in translating neologisms or new meanings of words, due to their absence in dictionaries, including the specialized ones. The scientific novelty of the study is expressed in identifying the main characteristics of neologisms as linguistic representatives of the realities of modern economy in the lexicographic and discursive aspects, and strategic communicative units that increase the importance of economic discourse. The practical significance of this research lies in the fact that the findings can serve as material for writing textbooks on economic translation practice, theoretical analysis, and developing or supplementing dictionaries with new vocabulary.