WAYS TO IMPROVE THE EFFECTIVENESS OF CAREER GUIDANCE IN THE FIELD OF AGRICULTURAL EDUCATION

Abstract

Тhe article examines a problem of career guidance in the field of agricultural education, which is currently the basis for ensuring the country’s food security. The authors evaluate key approaches to career guidance: informational, diagnostic and consulting, developing and activating, and also suggest ways to improve the efficiency of organizations of higher and secondary vocational agricultural education aimed at attracting applicants to training in professions and specialties that can qualitatively change the situation in the agro-industrial complex. The work highlights: improving the image of organizations of higher and secondary professional agricultural education, creating an image of the success of representatives of agricultural professions, using smart advertising technologies that draw the attention of potential applicants to educational institutions engaged in training personnel for the agro-industrial complex, supporting school research projects in the field of agriculture, organizing professionally oriented pre-university training of students from rural areas the terrain.