THE ONYM ‘ВЕРСАЛЬ’ AS A MEANS TO EXPRESS ‘HUMBLEBRAG’ IN CHINESE

Abstract

. The article is dedicated to analyzing a new phenomenon in Chinese linguistic and cultural studies, referred to as the onym ‘Versailles’. The significance of studying the functions of this onym, actively used in contemporary Chinese language, stems from the fact that ‘Versailles’ as a means to denote humblebrag is closely linked to the exploration of methods for expressing high self-esteem, which often draws negative evaluations from society. Investigating the interaction between an individual’s self-assessment and assessments made by others is a relatively recent subject of study in modern linguistics. The aims and objectives of this work involve identifying instances of verbal usage of the lexical unit ‘Versailles’ employed to convey the concept of “humblebrag” within the context of Chinese culture, as well as determining the factors contributing to the popularity of this phenomenon.