STRUCTURAL TECHNIQUES FOR REPRESENTATION OF CONTENT IN PUBLICATIONS OF THE “ART” RUBRIC IN LABEL FRANCE

Abstract

The article examines a concept of content representation in media publications, characterized as the presentation by a journalist of certain content offered to the reader as a bearer of a particular culture in the form of some information structure, depending on certain circumstances, the individual cultural context and intended to solve special problems of mass communication. The study analyzes the structural methods of effective representation of the content of 21 publications in the “Art” section of the French periodical – LABEL FRANCE, which is published under the auspices of the French Ministry of Foreign Affairs. The publications for 2002 – 2004 are analyzed by the researchers. Reviewed techniques ensure the productive presentation of information content in the materials under consideration: the heading complex (headings, headings, subheadings, leads); endings of the publications; content format (graphic and content-thematic blocks).