THE CONTENT AND ESSENCE OF CONCEPTS OF EDUCATIONAL MANAGEMENT AND MARKETING IN THE HISTORICAL AND THEORETICAL ASPECTS

Abstract

The higher education system is the most important field of activity, along with politics, economics, and culture. The issues of effective management and management of education are closely intertwined with the problems of social and economic development of society. The process of implementing educational management and marketing in higher education will be effective, if: it is considered and implemented as a factor in the development and optimization of higher education; it extends to the system of state and non-state educational institutions; it is implemented comprehensively, systematically, in close cooperation with other areas of optimization of the social, economic and cultural spheres of society; it is treated as a model of the system to develop educational management and marketing in higher education; methodological support is created for the implementation of the developed model of the educational management and marketing system in higher education.