BUILDING A MULTIMEDIA PORTFOLIO AS A MEANS OF DEVELOPING CREATIVITY IN STUDENTS WHO MAJOR IN COMMUNICATION DESIGN

Abstract

The article discusses ways of using the portfolio method by a designer and the specifics of its creation while working on a design task in design practice. Researchers state that building portfolios during the learning process contributes to the development of creative thinking. Firstly, a portfolio allows one to organize stages of collecting information; secondly, it activates creative thinking and an element of reflection throughout the work on a particular creative project. Therefore, the portfolio method has great educational potential. This method allows for successful communication between student and teacher, as well as between students and the rest of the design community. The article specifies the optimal modern methods of creating and implementing creative ideas in the process of building a multimedia portfolio. The basic principles of design project planning are outlined taking into account the modern multimedia technologies. Based on analysis of the design process in communication design, the authors give recommendations on the use of various creativity techniques which will aid the students in this field developing a creative portfolio.