MEANS OF SPEECH INFLUENCE IN MODERN INTERNET COMMUNICATION (USING THE EXAMPLE OF THE VKONTAKTE SOCIAL NETWORK)

Abstract

In the article the researchers study Internet communication in modern conditions of the information society. The work analyzes how words influence perception and consciousness of people. Today Internet connection should be considered as a non-standard form of communication involving communication with a remote partner or group using telecommunication systems. In this article verbal means of influence are analyzed at the lexico-semantic, morphological and syntactic level. The main nonverbal means of Internet communication include emoticons (emoticons), illustrations and animated images. The active growth of usage of social networks and forums allows studying the communication between network users so for as it differs from traditional forms of interaction. The VKontakte social network reveals the issues of interpersonal communication at the global level in detail and the study of speech behavior is relevant in linguistics. The authors consider the linguistic features of communication.