ECOLOGICAL TOURISM IN RUSSIA IN THE ASPECT OF TRANSLATION INTO CHINESE

Abstract

The article determines features of translation of excursion texts, in particular, the specifics of interpretation of a tour text on objects of natural attractions of the Russian Far East. The article presents characteristic national and cultural features of texts of the tourist discourse in the field of ecotourism, which determine translation strategies, that must be applied in the process of transferring certain elements (toponyms, everyday and natural realities) to another language, so that the recipient of the translation can fully experience the flavor of the area, that described in the tour text. In the course of translation analysis, the ways of achieving equivalence in the translation of the text of the ecotourism excursion program from Russian into Chinese were identified and illustrated by examples. The article presents a comprehensive analysis of features of translation of excursion texts, what is considered to be rather little-studied in the aspect of translation in the sphere of ecological tourism from such languages as Chinese and Russian, that are not close to each other.