THE PROBLEM NORMATIVITY OF RUSSIAN LANGUAGE IN THE DIGITAL ENVIRONMENT

Abstract

The article considers a problem of normativity of the Russian language in conditions of digital environment, investigates the current state of the Russian language both in the conditions of real and virtual communication. The analysis is carried out in accordance with the taxons norm, non-norm, antinorm to qualify the linguistic means that represent the communicative intentions of the participants of communication in situations of contact and conflict. The study reveals the essential characteristics of virtual communication, style belonging of the used language means; dominant linguistic markers of virtual communication of network commentary texts; compliance of linguistic and communicative characteristics of network communication with the normative standards of the modern Russian language. It is stated that the normativity of linguistic means of communication in the digital environment is characterised as a conscious and situationally directed deviation from normativity, as a result of which the taxon “non-norm” becomes “norm.” The article concludes that the features of the formation of the specifics of the normativity of virtual communication in the Russian language in the digital environment, determined by extralinguistic goals, include such factors as commutative intentions and goals of communication, the status and relationships between participants, context, as well as the specifics of the communication channel. These conditions have a direct impact on the choice of strategies, language and communication style.