IDEOLOGY OF CONSUMERISM AS SOCIAL FICTION IN THE STORY OF VERCOR AND CORONEL “QUOTA, OR “SUPPORTERS OF ABUNDANCE””

Abstract

The article makes research to identify ideology of consumerism and to expose the anti-humanist nature of the cult of things in French literature of the second half of the twentieth century based on the text of the story by the French writers Vercor and Coronel “Quota, or “Supporters of Abundance””. The problem is investigated both through principles of the plot-compositional text organization and character system. Active production and consumption of goods, the constantly changing world of fashion, the penetration of advertising and television into society – all this created the ideology of consumerism. The possible negative consequences of this consumer philosophy worry philosophers and writers. The authors create exaggerated social models in literary texts, trying to highlight the problem of consumer society. Analyzing the consumer society presented in the story of Vercors and Coronel, the researchers state that through a bright and imaginative system of characters, an original concept, principles of plotting and social satire using the example of a fictional society. The authors reveal the ideology of consumerism from the position of impoverishment of the spiritual world of man and his exposure to stereotypes of mass thinking, which is emphasized by the artistic images of the heroes of the story.