PROBLEMS OF LANGUAGE CULTURE AND CULTURE-FORMING DYSFUNCTION OF THE MEDIASPHERE

Abstract

The article studies problems of linguistic culture and presents an analysis of the main trends in the language of modern journalism and, in general, the media sphere. A number of main trends and related problems stand out: the use of jargon, argotism, foreign borrowings; emotivity and expressiveness, verbal aggression; low literacy of many journalists and bloggers. Two opposing points of view on these trends are compared: the supporters of the first consider all ongoing processes to be the natural development of the language, which does not need correction; representatives of another position point to a number of negative consequences for the cognitive, emotional, and behavioral spheres of a person. It is shown that the thesis about the natural development of the language does not correspond to the current socio-cultural and geopolitical situation: the purposeful use of new technologies for manipulative impact on the consciousness of the audience, including through language transformations. The role of postmodern philosophy is noted, which contributes to the dominance of linguistic chaos, the denial of cultural norms, including linguistic ones, and basic cultural dichotomies as “repressive” and “obsolete”, as a result of which the culture-forming function of journalism and, in general, the media sphere is gradually transformed into dysfunction. Possible ways of solving this problem are proposed, including the ones at the state level.