LINGUOCULTURAL CHARACTERISTICS OF LINGUISTIC PERSONALITY IN DISCOURSE PRACTICES OF THE INTERNET

Abstract

The article examines problems associated with features of modern virtual communication, namely, synchronous Internet discourse as a media platform for interaction, as well as the verbal and nonverbal influence of communication participants on each other and on a wide audience of users in general. To this end, the authors’ attention is focused on considering the linguistic personalities of Internet communication and identifying the nature of their speech interaction. Particular attention is paid to the speech and communicative-behavioral features of such linguistic and cultural types as “author” (creator), “user” (reader), “administrator/moderator”, “troll” (provocateur). The means of speech influence used by communicants, the main tactics and strategies that influence the worldview of users and their worldview are identified and analyzed. The linguistic personalities of regional bloggers who create content of various types are also analyzed in detail. As a result of the analysis, the authors conclude that a virtual linguistic personality constructs its own identity through self-presentation and is manifested in a certain choice of linguistic means and rhetorical strategies, special values and increased absorption in virtual activities.