EDUCATIONAL POTENTIAL OF TOURISM (WITH REGARD TO COOPERATION BETWEEN RUSSIA AND CHINA)

Abstract

The article discusses educational potential of tourism in Russia and China. Special attention is paid to the analysis of the current state of tourism in the field of education and upbringing in these countries. Both strengths and weaknesses are identified, opportunities (active popularization of educational and educational programs among citizens; inclusion of tourist packages in educational and educational programs; creation of joint scientific projects in which Russian and Chinese citizens will participate, etc.) and threats (unwillingness to study abroad, fear of a difficult period of adaptation; long and the difficult process of obtaining visas, the presence of great competition, etc.) the interaction of countries. An assessment of the potential of cooperation between the two countries in the field of tourism is given, the average assessment of the potential of cooperation is 4.4 when evaluated on a 5-point scale. It is noted that the condition of some tourist sites is not yet of good quality, since the resources of the two countries have been spent on financing other industries for a long time. The authors offer recommendations for the further development of cooperation in the field of educational opportunities for tourism between Russia and China.