ENVIRONMENTAL INTERNET MEMES AS A MEANS OF REPRESENTING LINGUISTIC CONSCIOUSNESS OF A MODERN NATIVE RUSSIAN SPEAKER

Abstract

Using the example of Russian-language Internet memes on environmental issues, the paper shows that the processes of their creation and interpretation are based on such cognitive categories of linguistic consciousness as symbols, cultural codes, and stereotypes. The paper characterizes main perceptions, knowledge, intentions of Russian language and culture bearers related to environmental issues and objectified in verbal and visual components of Internet memes. The authors describe multilevel language means that objectify the basic cognitive categories of linguistic consciousness. The paper establishes that terminological units, relative adjectives, imperatives, parcellation, and stylistic techniques of language play prevail in the memes analyzed. It concludes that the Internet memes of environmental topics are one of the means of representing the linguistic consciousness of a modern native Russian speaker.