FEATURES OF TRANSFERRING THE PRAGMATIC CONTENT WHEN TRANSLATING ENGLISH MOVIE TITLES INTO CHINESE

Abstract

The article deals with determining features of the transfer of the pragmatic content of movie titles when translating them from English into Chinese. In the course of the work, the place of movie titles in the structure of proper names is determined, introduced the relatively new term “filmonym”, the genre, lexical and structural features of movie titles in Chinese are analyzed. During the structure analysis of Chinese movie titles the trend towards long titles, which are sentences, including those consisting of several parts, is highlighted. In the second part of the article the content of the pragmatic aspect of translation is considered, and the methods of pragmatic adaptation used in translating movie titles from English into Chinese are highlighted, such as replacing and adding additional information to the translated text, the need for which is due to the genre and structural-semantic features of the titles in Chinese.