THE MEANS OF FORMALISATION OF LANGUAGE NEUTRALITY IN GERMAN ELECTRONIC JOB VACANCY TEXTS

Abstract

The objective of the research is lexical-syntactic analysis of modern job vacancy texts in the aspect of rendering neutrality. The research materials are 100 job vacancy texts, uploaded on the specialized German sites for searching job vacancies. A special attention is paid to the analysis of the compositional structure of texts. The analysis allows to reveal that the majority of them are represented by the enumeration of word combinations and sentences that makes it possible to fully “neutralize” vacancy texts. The alternative of the direct reference to a job seeker becomes the use of pronouns in the text. In particular, the article considers some creative solutions that allow to avoid the discriminative character of the text towards female specialists as well as physically and mentally challenged specialists. In conclusion the author formulates the results of the work. The analysis of composition of the neutral texts proves that due to the passage of time numerous speech standard-clichés and stereotypical formulas have been worked out not only to make the process of job vacancy text composition easier and quicker, but allowing the texts to remain coherent and precise.