FEATURES OF STUDYING SPORTS ADVERTISING VOCABULARY IN MODERN EMC

Abstract

This article touches upon the features of teaching a foreign (English) language at the stage of secondary general education on the basis of the main modern educational and methodological complexes (EMC) of grades 10-11 with the use of sports advertising. The EMC Spotlight (grade 10), Starlight (grade 11) and «Английский язык» (grade 10) by O.V. Afanasyeva and I.V. Mikheeva are taken as a basis. This choice of teaching materials is based on the active use of these complexes for teaching at the stage of secondary education in Russian schools. The main problems associated with advertising discourse and its implementation in the learning process are reflected in the article. The article also reflects the main features of the use of sports vocabulary at this stage of education and identifying the potential of advertising in pedagogical science. It was attempted to show that the process of teaching the lexical side of the English language at the stage of secondary general education using the vocabulary of sports advertising will be effective if pedagogical conditions are met. Upon completion of the analysis of the available data, the article provides a comparison of the number of analyzed lexical units on the topic “Sport”, selected from the specified teaching materials. Based on the research results reflected in the article, a teaching and learning system was identified for effectively teaching sports vocabulary at the stage of secondary general education without the use of additional materials. The advantages and disadvantages of each student’s book were identified in terms of the fullness of the lexical component of the thematic group “Sport”, and appropriate recommendations were given for working with them to further improve advertising as a teaching material.