THE INFLUENCE OF BUSINESS ETHICS ON BUILDING BUSINESS RELATIONSHIPS (ON THE EXAMPLE OF AZERBAIJAN AND GERMANY)

Abstract

The article studies the influence of business ethics on the proccess of building a business relationship between representatives of different cultures. According to the author, it is not enough to know the language or the field of activity of a business partner to conduct effective negotiations, as the communication includes not only a verbal component, but also a non-verbal one, as cultural differences. If a business partner does not know the culture of the other party, then in reality such communication can provoke various kinds of barriers. The article dwells on the fact that learning features of your interlocutor is an integral part of the preparation for negotiations. The study reveals a number of differences in business ethics between representatives of Azerbaijan and Germany and prepared recommendations to avoid conflict. The authors conclude that after analyzing the peculiarities of the business culture of Azerbaijan and Germany, it can be concluded that in the process of communica- tion there may be problems in communication and understanding due to the possession of a minimum amount of ideas about both the culture of a representative of another country and his manner of communication.