LINGUISTIC GENDER REALISATION IN ENGLISH-LANGUAGE CARTOON DISCOURSE (DIACHRONIC ASPECT)

Abstract

The article analyses gender representations in English-language cartoon discourse in diachrony. The aim of the paper is to conduct a comprehensive analysis of the ways of actualisation of traditional and new gender identities in modern English-language cartoon discourse. The idea that cartoons have reproduced and are reproducing representations of what gender identities are in Western linguoculture at different historical stages is substantiated. A review of research papers on the stated topic is made. The obtained empirical data are described. Trends of changes in the gender parameter of human personality are noted. The ways of representation of various gender archetypes are highlighted. The ways of deconstructing the traditional binary opposition male-female are studied. It is concluded that at the present stage there are both traditional ideas about masculinity and femininity and the construction of new samples of masculinity and femininity.