SPECIFICS OF NEW GENDER ARCHETYPES IN MODERN MOVIE DISCOURSE (ON THE MATERIAL OF ENGLISH-LANGUAGE YOUTH SERIALS)

Abstract

The article analyzes English-language cinematic discourse in the gender aspect. The aim of the paper is to conduct a comprehensive analysis of the ways of actualization of new gender identities in the contemporary English-language discourse of youth serials. The article substantiates the idea that the film discourse reproduces the ideas of new gender identities in the Western linguoculture at the present historical stage. A review of scientific works on the stated topic is made. The empirical data obtained are described. Modern tendencies of changing the gender parameter of human personality are noted. Youth serials from the point of view of gender are analyzed. The ways of representation of new gender archetypes are emphasized. The ways of deconstructing the traditional binary opposition of male-female are studied. It is concluded that the attempt of systematic analysis of new gender identities has revealed their significant representation in English-language TV series.