PERSONALIZATION OF SCHOOL CAREER GUIDANCE BY MEANS OF DIGITALIZATION: DEVELOPMENT PROSPECTS

Abstract

The article deals with a problem of personalization of school career guidance by means of digitalization. At the same time, the phenomena of personalization of career guidance and digitalization of career guidance in this work are considered both as separate independent elements and as components of one phenomenon, namely, the personalization of school career guidance by means of digitalization. In accordance with the distinctive features of personalized career guidance highlighted in the article, the means of personalization of career guidance are specified and their characteristics are indicated. One of the most promising means for personalizing career guidance is the means of digitalizing career guidance, among which the digital career guidance profile of a student has the greatest effectiveness, the advantages, features and prospects of using which are described in this study. The article also describes the possible functionality of a student’s digital career guidance profile in accordance with the modern realities of the development of the education system in relation to the digital space. The summary of this study indicates not only how effective a student’s digital career guidance profile is, but also where it can be used as an effective means of personalizing career guidance.