VERBAL AND NON-VERBAL MEANS OF PERSUASION IN RUSSIAN-SPEAKING AND ENGLISH-SPEAKING NEGOTIATION PROCESSES

Abstract

The paper deals with a comprehensive study of linguistic and cultural characteristics of delivering negotiations in English-speaking and Russian-speaking cultures. The unique holistic approach to business negotiations preparation in terms of business efficiency in modern information space is noted. The author formulates a strategy for a system model for business negotiations. Special attention is given to the study of Russian and English speech strategies and tactics, as well as non-verbal means for having positive impact on partners in business communication. The structure of the negotiation process is described in detail in order to identify persuasive means appropriate for each stage of the negotiations. The author aims at explaining the conceptual framework and highlights the significance of creating the spirit of cooperation in international business environment. To support the reasoning given in the study the author provides practical examples taken from her own business activities.