HEADLINE COMPLEX IN THE MASS MEDIA OF THE REPUBLIC OF BANGLADESH

Abstract

The article examines headline complexes in the media of the Republic of Bangladesh using the example of high-quality press and visited news portals. The connection between text headings and the Western tradition of headings is revealed, while it is noted that the Bangladeshi media, unlike, for example, the US media, are not inclined to highlight a specific person in the heading complex. A typical Bangladeshi media headline is a simple common sentence in which the first word – the subject – names an object, natural phenomenon or community. Implicitly, this creates a context of verified information, a phenomenon that occurs as if independently of the will of people. This is consistent with the typical patterns of text construction in ancient Indian rhetoric, in which it was supposed to begin persuasion with reliable information. Thus, a study of Bangladeshi media confirms the theory that the composition of media texts correlates with the rhetorical attitudes of a given culture.