METAPHOR AS A MEANS OF IMPLEMENTING EMOTIVITY IN POPULAR SCIENTIFIC MEDICAL DISCOURSE

Abstract

. The article studies the pragmatic function of a metaphor as one of the emotive linguistic means of popular scientific medical discourse, understood as a phenomenon that combines elements of scientific and popular types of discourse, and aimed at disseminating important medical information among recipients in the most accessible form. Metaphors used in popular scientific medical discourse explicate feelings, moods and attitude of the author to the statement and form the emotional assimilation of the content of the information message. The emotive semantics of the lexical components of a metaphor contains a component of positive or negative evaluation. Data on peculiarities of functioning of metaphors in patient-centric popular scientific medical discourse help to identify the mechanism of influence of the emotive means of language used by the addresser on the addressee. The study is carried out using lexical-semantic analysis, contextual method and method of linguistic interpretation. The obtained results indicate that emotive lexemes that are part of a metaphor have an emotional impact and influence changes in human behavior.