FUNCTIONING OF ENGLISH-LANGUAGE BORROWINGS IN GERMAN NEWS VIDEOS

Abstract

The article explores English words borrowed by the German language that function in German news videos. English-language borrowings are considered on the material of the German news websites. The obkective of the study is to determine functions of English-language borrowed words in the news, to identify the most frequent functions in the studied material. The use of linguistic observation and analysis methods reveal that functions of borrowed words do not depend on the type of borrowing (assimilated or not assimilated), but rather on the pragmatic component of the news message. An announcer uses English borrowings depending on pragmatic goals, for example, to designate a new phenomenon or to expressively influence the audience. These functions are described in the material under study and illustrated with examples from news blocks. It is also noticed that often English borrowed words have more than one function, combine different meanings in one lexical unit.