NATIONAL AND CULTURAL SPECIFICICS OF THE RUSSIAN-LANGUAGE POPULAR PSYCHOLOGY DISCOURSE

Abstract

The article studies a concept of discourse and various approaches to its comprehension, and also states some features that characterize the discourse of popular psychology as the discourse of a social institution. The objective of the study is to identify the national and cultural specificity of the Russian-language discourse of popular psychology via identifying precedent phenomena specific to the Russian culture. The linguistic and cognitive approach, a continuous sample method and discourse analysis method are used in the research. The study reveals that therapists tend to turn to precedent phenomena of all types in their texts which demonstrates that the discourse of popular psychology has acquired some specificity of the Russian culture. Most of the identified precedent phenomena relate to the field of fiction. This fact indicates the literature-centrism of the popular psychology discourse and, consequently, the literature-centrism of the national worldview.