THE EMERGENCE OF NEONOMINATIONS AND NEOLOGISMS IN ENGLISH-LANGUAGE BUSINESS DISCOURSE

Abstract

The article touches upon such problems of linguistics and philology as the development of business discourse in the modern business environment and the spread and increase of business neologisms in English-language business discourse. The article analyzes current trends in word formation, examines the main characteristics and signs of new lexical units, identifies trends and factors that have the greatest impact on the emergence of new forms, processes and their differentiation by finding accurate and clear nominations. Special attention is paid to the study and definition of discourse as a relatively new concept in the linguistic environment, as well as its separate type, the English-language business discourse, which is gaining the greatest popularity due to the development of the business sphere in all countries and the need to negotiate and communicate in an international language.