STRATEGIES FOR TRANSLATING TITLES OF CHINESE BOOKS AND FILMS INTO RUSSIAN

Abstract

The paper contains an analysis of frequently used strategies for translating the titles of Chinese books and movies using specific examples of modern and classic Chinese books and films: 50 titles of movies and TV series and 100 titles of books in Russian and Chinese were studied. Analysis of each title of the work helps to identify the frequency of use of each strategy in percentage terms, as well as to draw conclusions regarding the influence of extralinguistic factors on the translation process. Based on the results of the research, the authors propose an algorithm for pre-translation analysis of literary text / film text, which contributes to a competent, adequate translation and correct adaptation of the title of the book / movie in Russian. The proposed algorithm includes the collection of information about the author of the work, the time of its creation and in which country the book was written or made a movie, as well as an assessment of the style, genre and communicative task performed by the work.