THE VOCABULARY OF SOCIAL MEDIA AND BLOGS: THE CONVERGENCE OF TECHNOLOGY AND COMMUNICATION

Abstract

The article expounds concepts of “Interpersonal communication on the Internet” and “Internet platform”. According to the dominant-function, 4 types of platforms are distinguished. The authors consider the semantic and word-formation aspects of lexical units within the lexical-semantic field of “Interpersonal communication on the Internet”. The study is based on the following materials: 1) samples of words denoting various software types and the names of commercial web-platforms (such as social network, blog, chat, forum, VK, Rutwit, Telegram, ICQ, Youtube, Odnoklassniki, WhatsApp, etc.); 2) Briticism borrowings and Russian lexemes denoting the realities of types of communication. The article discusses derivation of word formation associated with the above bases and the different facets of adaptation.