STORYTELLING AS A WAY OF INFLUENCING A TARGET AUDIENCE IN POLITICAL DISCOURSE (BASED ON UK 75th PRIME MINISTER D. CAMERON’S SPEECHES)

Abstract

Storytelling is used in various spheres of people’s life. Despite that, politicians’ appealing to stories in their speech is not thoroughly studied. The fact determines the aim of the research – identifying characteristic features of using storytelling as a way of influencing an addressee in political discourse. The main method is discursive analysis. The research is based on UK 75th Prime Minister D. Cameron’s speeches. As a result of the study of empirical material, it is noted that characteristic features of storytelling are determined by a genre. The use of stories in D. Cameron’s discourse had three main aims. Features of a conflict, a plot, a moral as well as a character (characters) of stories were also noted. The result of the research contributes to theoretical reflection on the process of political discourse modelling. The study will enable the researchers to compare D. Cameron’s political discourse with other UK prime ministers’ speeches.