INTERNET MEME AS A MODERN GENRE OF SOCIAL AND INTERCULTURAL COMMUNICATION

Abstract

The article discusses a concept of “communication”, defines the essential content of this concept. The specifics of this type of communication are considered and we will try to understand what communication tools are mainly used in the process of intercultural dialogue. The author gives such characteristics as linearity, concentration, minimization, interactivity, multilingualism. The main ways of simplification of intercultural communication under the conditions specified by virtual reality are identified. In the course of the analysis, the author describes such ways of simplifying intercultural communication as jokes and irony, in particular, self-irony; maintaining a moderate brevity of the message, the use of internationally understandable vocabulary, non-verbal means of expression (visual, auditory), and simplification of language formulations and concepts. The researchers come to conclusion that in the course of intercultural communication, taking into account the conditions of timeliness and appropriateness of use, memes can act as conductors of an “ideal dialogue”, since they carry such features that allow them to be an effective communication tool.