THE SEMANTIC POTENTIAL OF COLOR NOMINATIONS AS A DISCOURSE-FORMING ELEMENT (ON THE EXAMPLE OF ARTISTIC DESCRIPTIONS OF THE EYES IN THE NOVEL BY J. UPDIKE “RABBIT, RUN”)

Abstract

The aim of the article is to establish the discursive role of color nominations in a work of art. The comprehensive study of color nominations semantic potential is presented. As the research material, the artistic descriptions of eyes in the novel “Rabbit, Run” by J. Updike is chosen. The color gamut of artistic descriptions in the novel is specified. The associative, symbolic and emotional-psychological potential of the presented colors in the American linguoculture is revealed. It is established, that the appeal to traditional color symbols contributes to the maintenance of a realistic narrative style, taking into account genre features, as well as the embodiment of the ideological intent of the work. The article analyzes color nominations influence on the images system construction and plot disclosure. It is concluded, that color nominations act as a discourse-forming element and play an important role in the development of the artistic discourse’s extralinguistic component. The results obtained can be used at classes on foreign language, intercultural communication, linguoculturology, literary studies, artistic culture and analytical reading.