THE USE OF LINGUISTIC ANALYSIS IN THE CONTEXT OF MODERN ECONOMIC DISCOURSE

Abstract

The article analyzes current linguistic processes in the sphere of modern economic discourse. The subject of the research is linguistic features of modern media texts in the light of such events as the Covid-19 pandemic in 2020, as well as military special operation and the related difficult political situation in 2022. The task of the research is to identify and analyze key language trends dictated by the objectives of the economic media and the processes taking place in society, economy, and politics. The main conclusions of the study are the following: 1) the connection between the amount of emerging information and linguistic transformations of the media language and the political and economic situation in the world is traced; 2) the most striking processes occurring in the language of modern economic media are: a) a large number of English-language loanwords; b) the polysemic nature of new words that appeared in the language; c) the tendency to euphemization serving as a means of “smoothing” acute angles when media authors address topical issues; d) the use of a small number of “established” feminatives in the language of large economic media compared to small, little known sources, where, by contrast, frequent and non-standard use of feminatives is observed. The practical value of the article lies in the fact that the observations and conclusions offered in the present paper can be used in further research of contemporary economic discourse and the essential problems and processes that occur in it.