T.A. VAN DIJK’S COGNITIVE THEORY OF PRAGMATICS IN THE PERSPECTIVE OF THE STUDY OF POLYCODE TEXTS

Abstract

The article deals with issues of text theory in the analysis of polycode texts functioning in the conditions of mass communication. Polycode texts are considered within the framework of the pragmatics of the text. In the article is chosen a non-standard vector of consideration of pragmatics, based on the theory of cognitive pragmatics by T.A. van Dijk. Within the framework of this theory, the stages of cognitive perception of the text that affect the effectiveness of a given communication are considered. On a concrete example, the pragmatic significance of each of the stages declared by T.A. van Dijk is considered. A list of important conclusions is formed about the nature of the analysis of communication and the text, not only in the context of linguistic research, but also related poststructuralist disciplines, also based on the theory of communication. The importance of an interdisciplinary approach is postulated.