METAPHORICITY AS THE BASIC PRINCIPLE OF ORGANIZING INTERNET COMMUNICATION

Abstract

The metaphorical type of nomination, which is realized in the format of conceptual models, is an important principle in the formation of a linguistic picture of the world in Internet communication. The article analyzes the metaphoricity principle as the main principle of organizing Internet communication. Metaphorization is characterized as a cognitive process inextricably linked with perception which proceeds with the help of idealized cognitive models. The author considers reasons for the use of metaphors in Internet communication, among which the lack of terminological apparatus of the emerging virtual environment is highlighted. Based on the empirical material, the most common conceptual metaphors used to describe the phenomena and processes occurring in the Internet environment are given. The role of metaphor in the formation of a secondary picture of the world in the Internet space is substantiated.