FEATURES OF PRESENTATION OF MODERN REALITY BY INTERNET MEMES IN GERMAN INTERNET COMMUNICATION

Abstract

The article presents results of a comparative multivariate analysis of the structural, semantic and functional characteristics of current German Internet memes of different thematic groups. The material of the analysis is the thematic groups of memes “GRAND COALITION”, “OLAF SCHOLZ”, “LOCAL – ALIEN”. The coverage period is 2019 – 2024. The source of the material is online memes libraries Reddit.com, Know Your Meme, Kekememes, 9gag. The article analyzes addressing, initiation, “genetics”, the degree of rootedness in culture, field structure, features of replication of meme components, interaction of verbal and nonverbal meme components, genres of internet memes, features of the functioning of precedent phenomena and meaning generation, objects and target for critical meme representation, the means used to create a comic effect. The constant and variable parameters of the dark representation of reality in the German linguistic culture are revealed.