INTERDISCURSIVITY: ARTISTIC ELEMENTS IN MODERN PUBLIC POLITICAL SPEECH

Abstract

The paper focuses on the interaction and interpenetration of political and artistic discourses. This phenomenon is manifested in the fast-growing inclusion of classical literature passages into the public speeches of contemporary Russian, French, and American political leaders. The main purpose of the use of artistic content is the politician’s intention to keep the audience’s attention and to evoke vivid and familiar images in its mind in order to gain its support and approval. The article devotes special attention to the analysis of convergent and divergent features of political and artistic discourses. Thus, in both discourses an important role is played by a close interaction between the addresser and the addressee. In addition, the addresser should take into account the socio-cultural, socio-political and historical features of the society for whose representatives a text is produced. Political and artistic discourses have the clearest distinction in terms of function: the main purpose of political discourse is a successful struggle for power, while the main purpose of artistic discourse is to produce an aesthetic effect on a reader.