TRANSLATION OF ADVERTISING TEXTS IN TOURISM

Abstract

A new direction, which can be called marketing linguistics is being formed now as a special branch of applied linguistics, one of the components of which are advertising texts. Adequate and equivalent translation of advertising texts in the tourism sector plays an important role in attracting customers and improving the economic situation in the region. Tourism is a developing sphere that requires a high-quality translation to attract customers. The object of the study is advertising texts in tourism. The subject of the study is the analysis of advertising texts translation. The objective of the research is to study translation of texts in tourism industry. Research methods include semantic analysis, comparative analysis, full sampling method and translation techniques. The article analyses advertising on-line texts published on the sites promoting services in tourism. Advertising texts are characterized by the use of specific vocabulary; they are characterized by stylistic colouring, the use of idioms and words in indirect meaning, adjectives in the superlative degree and emotionally coloured vocabulary with positive semantics of lexical units.