BUSINESS ETIQUETTE STANDARDS IN PROFESSIONAL TRAINING OF INTERNATIONAL STUDENTS STUDYING THE CHINESE LANGUAGE

Abstract

The article examines the features of Chinese business etiquette as an important content component of the process of preparing international relations students for professional communication in Chinese. The relevance of the study is due to the growing need for business interaction in the context of the rapprochement of economic and social structures of Russia and China and insufficient attention in the process of preparing international relations students to the sociocultural aspects of business interaction. The purpose of the study is to enrich the content of professional training of international relations students with knowledge about the peculiarities of Chinese business culture for the formation of effective business interaction in Chinese. Research objectives are to reveal the concept of professional business communication and the role of the sociocultural component in its effective implementation; to select the most significant norms of Chinese business etiquette for successful professional interaction; to identify the level of ideas of students studying Chinese about the norms of Chinese business etiquette. The study is conducted on the basis of a sociocultural methodological approach using a set of theoretical and applied methods, including student surveys. The paper concludes that it is necessary to purposefully develop students’ knowledge about the norms of business etiquette in China, taking into account the low level of understanding in this area identified among the majority of students. The normative components of Chinese business culture selected as a result of the study will serve to enrich the content of professional training for international relations students for successful interaction between representatives of two cultures.