ON THE ISSUE OF THE SPECIFICS OF MODERN POPULAR SCIENCE TEXT

Abstract

The article raises a question of the content and stylistic transformation of a popular science text in its modern implementation. The problem of functional-stylistic qualification of the popular scientific variety of the Russian literary language is considered, a review of various points of view on this issue is made, the rationale for the functional-stylistic independence of popular scientific presentation is given – contrary to the tradition that has developed in Russian studies to qualify it as a substyle of the scientific style. The work identifies the key extralinguistic factors that determine the specifics of modern popular science presentation: the expansion of the potential audience, the need to compete for their attention, the emergence of various technical means of presenting material and the social demand for the “translation” of scientific content from the language of science into the language of everyday life, increasing the communicative and social status of the author of popular science content. The author concludes that studying modern popular science text using a communicative-discursive approach is important and perspective.