LEXICAL MEANS OF EXPRESSIVENESS IN DAGESTANI MEDIA

Abstract

In recent years, the interest of linguistic scholars in the language of regional print media has grown considerably. This article is devoted to the study of the peculiarities of the use of lexical means contributing to the creation of expressive character of the materials published in Russian in Dagestan. Examples from various publications are analyzed. In the course of the research it is established that expressiveness is not manifested by itself, it includes evaluativeness, emotionality, imagery and intensity. To enhance expression, authors of newspaper articles use in most cases emotionally evaluative vocabulary, intensifying adverbs and adjectives, metaphors, metaphorical combinations and phraseological units (usual and occasional). The colloquial and slang lexicon has rather bright emotional-evaluative connotation. There is a high activity of borrowings, which are used by authors to create a comic effect or irony.